Isabella Laurent
Creative Director & Master Stylist
15 Years of Craft
- Precision Cutting98%
- Editorial Styling95%
- Creative Color90%
Est. 2009 — New York
A Parisian-spirited maison on Madison Avenue, where master artisans practice hair, skin and beauty as haute couture.
The Madison Avenue atelier
I.
Our Maison
Sixteen years ago, two artisans opened a two-chair studio above a Madison Avenue bookshop with one conviction: that beauty deserves the patience of haute couture. Today the maison spans a full atelier of eighteen artists, a color laboratory and a skin and spa wing — yet every appointment still begins the same way, with a conversation, a ritual and an unhurried hour.
To deliver couture-level craft in every cut, color and treatment — never rushed, always considered.
A maison where beauty is a practiced art form and every guest leaves carrying a little more light.
Craft over volume. Ritual over routine. The quiet confidence of work done beautifully.
The Maison Through the Years
Our founders open a two-chair studio above a Madison Avenue bookshop with a single belief: craft over volume.
II.
The Menu
Every service begins with a private consultation. Prices are starting points; your artisan will confirm a precise quote.
Consultation, precision cut, wash and finish by a master stylist.— 60 min
A transformative cut designed with our creative director.— 75 min
Quick maintenance trim to keep your shape sharp between visits.— 25 min
Gentle, patient cutting for our youngest guests.— 30 min
III.
The Atelier
Creative Director & Master Stylist
15 Years of Craft
Senior Colorist
11 Years of Craft
Texture & Treatment Expert
9 Years of Craft
Master Barber & Grooming Specialist
12 Years of Craft
K-Beauty & Skincare Specialist
8 Years of Craft
Bridal & Editorial Makeup Artist
10 Years of Craft
Seasonal Edit — 25% off your first visit
IV.
Curated Experiences
Your introduction to the house
Our most loved afternoon
Limited edition this season
Everything for the big day
The complete grooming hour
Priority everything, all year
VI.
The Portfolio
Balayage & Gloss — From flat single-tone to hand-painted, dimensional warmth.
VII.
The Apothecary
Featured Collection
Paris, France
Haute couture hair care
Parisian luxury hair care with targeted rituals for every diagnosis, from densifying serums to nutrition masques.
California, USA
Patented bond-building technology that repairs hair from the inside out. The backbone of every color service we perform.
New York, USA
Editorial styling products beloved backstage at fashion week. Performance formulas wrapped in iconic packaging.
Parma, Italy
Carbon-neutral, B-Corp certified Italian hair care blending sustainability with salon-grade performance.
Tel Aviv / New York
The argan oil pioneers. Deep hydration and shine for every texture, from fine waves to dense coils.
Malmesbury, UK
Intelligent heat control tools that protect hair while we style. Every station is equipped with the full Dyson suite.
VIII.
Words From Our Guests
I have chased the perfect balayage through four cities. Sofia nailed it on the first appointment, and the color has grown out beautifully for five months. This place is in another league.
Charlotte Hayes
Marketing Director — Balayage & Cut
IX.
Find Us
248 Madison Avenue, New York, NY 10016
| Monday | 10:00 AM — 7:00 PM |
|---|---|
| Tuesday | 9:00 AM — 8:00 PM |
| Wednesday | 9:00 AM — 8:00 PM |
| Thursday | 9:00 AM — 9:00 PM |
| Friday | 9:00 AM — 9:00 PM |
| Saturday | 8:00 AM — 6:00 PM |
| Sunday | Closed |
Reservations
The Maison List
Exclusive offers, seasonal edits and beauty notes from our artisans — delivered rarely, written beautifully.